To solve this frustration, the brand is releasing a new, limited edition Frozen (A)isle Sweater to make shopping for new Deluxe Frozen as comfortable as eating a warm bowl of it. KRAFT Mac & Cheese believes that its fans deserve Deluxified comfort any time – even when shopping in the ice-cold frozen section during the warmer months. However, as the temperature outside begins to increase, it becomes much more uncomfortable to visit the freezer aisle. With the new Deluxe Frozen offering, we are excited to invite our busy fans to a Deluxified experience and to take their comfort to the next level.” “As we look to create new offerings, we lead with comfort as our north star. “At KRAFT Mac & Cheese, we believe in the positive power of comfort,” said Rachel Drof, Director of Brand Communications, KRAFT Mac & Cheese. Deluxe Frozen requires minimal prep, cooking time, and clean-up, all while maintaining the KRAFT quality and taste. 2 As the makers of America’s favorite comfort food, KRAFT Mac & Cheese is responding to fans’ evolving needs and preferences with a delicious and ultra-comforting new frozen option. People are turning to their favorite comfort foods more than ever before, 1 and as life becomes increasingly busy, most are regularly purchasing frozen foods for convenience. The products feature perfectly cooked macaroni pasta covered in a creamy, homestyle cheese sauce and topped with real cheddar cheese. KRAFT Mac & Cheese Deluxe Frozen is a single serve meal available in two mouthwatering flavors, Original Cheddar and Four Cheese. PITTSBURGH & CHICAGO-( BUSINESS WIRE)-Today, KRAFT ® Mac & Cheese announced the brand’s first venture into the freezer section for its Deluxe offering, now rolling out in major retailers nationwide.
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